Ashen Loom Rug
The Ashen Loom Rug is a neutral textured rug crafted from premium Tencel, designed for contemporary European interiors that value balance, softness, and refined restraint. Its soft ashen tones and fluid woven surface create a calm foundation that enhances a space without demanding attention.
Made from high-quality Tencel fibres, this contemporary designer rug offers a naturally smooth touch and a subtle luminous finish that reacts gently to changing light. The material brings a silky softness underfoot while maintaining strength and durability, making it ideal for modern living rooms and serene bedroom interiors.
Defined by its understated texture and balanced proportions, the Ashen Loom Rug introduces quiet depth into minimalist spaces. Its neutral colour palette blends effortlessly with wood, stone, concrete, and architectural furniture, allowing stronger design elements to coexist without visual tension.
Crafted in Belgium with carefully selected yarns, this Tencel rug is built for long-term elegance. The refined construction enhances both comfort and resilience, making it a thoughtful investment for interiors designed to last 10 to 20 years.
Perfect for:
– Neutral Tencel living room rugs
– Contemporary minimalist interiors
– Modern bedroom rugs
– Scandinavian-inspired spaces
– Timeless European design
The Ashen Loom Rug is not trend-led. Its soft sheen, balanced tones, and refined woven structure create a timeless area rug that evolves naturally with your interior while maintaining composure.
Available in multiple sizes to suit modern layouts and open-plan spaces.
DISCRIPTION
Ashen Loom rug - timeless belgian design with soft earthy neutrals and subtle flowing pattern crafted from leftover yarns
The Ashen Loom Rug captures the calm strength of untouched landscapes. Its palette of earthy browns, soft neutrals, and gentle grays echoes autumn skies and quiet forest floors.
Flowing, understated patterns recall rolling hills and drifting winds, while a finely textured surface adds depth and serene movement to any room.
Proudly part of Cocono’s circular design philosophy, this rug is crafted in Belgium from high-quality leftover yarns that would otherwise go to waste. Every thread carries a story of careful selection and timeless craftsmanship, making the Dove Retro a sustainable rug that lasts for decades.
Equally at home in modern, minimalist, or warm rustic interiors, it pairs beautifully with natural wood, stone, and soft light. Whether grounding a living room, softening a bedroom, or adding quiet elegance to a reading corner, the Dove Retro Rug brings timeless Belgian design and natural harmony into everyday life.
MATERIAL
Pile material :
100% tencel
Back material :
Wool | Polyester
SUSTAINABILITY
Sustainable Belgian rug from leftover stock & unique eco-friendly design with tree planted in Congo for every purchase
This rug comes from another Belgian company’s leftover stock. This is a high-quality piece that would otherwise have been thrown away. By giving it a new life through Cocono, we reduce waste while still offering something unique and lasting.
We’re also proud to partner with Go Forest: for every rug sold, a tree is planted in Congo. It’s our way of ensuring that while Cocono rugs bring beauty into homes, they also give something back to the planet.
PRODUCT DETAILS
Best placement : Bedroom | Hallway/Entrance | Living Room | Dining Room
Sizes : 140 x 200 cm | 200 x 200 cm | 170 x 230 cm | 200 x 250 cm | 180 x 280 cm | 200 x 300 cm | 250 x 250 cm | 250 x 300 cm | 250 x 350 cm | 300 x 400 cm | 350 x 450 cm | 400 x 500 cmColor : Beige
Weight : 4.25 kg/m2
Total Height : 8mm
Finishing : Standard Slim
Floor heating : Yes
Fire Certification : EN 13501-1Brand : Cocono (Le Tissage d'Arcade)
Pattern : Solid
Pile height : Low Pile
Seal : Care & Fair
Country of origin: Belgium
Manufacturing : Hand Woven
Article number : DVE 03
Distributor : Cocono, Boulevard Industriel 98, 7700, Mouscron, Belgium
info@cocono.comCARE INSTRUCTIONS
Rug care and maintenance guide for long-lasting color and texture
We advise you to vacuum the rug once or twice a week with a normal (upright or cylinder) vacuum cleaner but without the brush or beater bar engaged.
In order to avoid ‘regular use marks’, we advise you to turn the rug every once in a while. Wet stains need to be removed immediately, before the yarn absorbs the fluid. Absorb the stain using a strong absorbing paper (like kitchen paper). Do not, in any case, rub or put pressure on the rug when wet. This can damage the fibers and the structure of the rug. Please do not use highly acidic cleaning agents to remove stains from your rug. This will cause discoloration of the yarn.
Avoid prolonged direct sunlight to preserve color.
